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Build a foundation and be amazing!
Social media marketing can be daunting. This article, by Marketing Profs, helps businesses focus on what needs to be done to harness the power of social media.
Filed under Content marketing, Social Media Strategy
Vintage tees tell the real story
Great post from Copyblogger tying the idea of authentic vintage tees to creating authentic messages that resonate with your customer audience in a meaningful way. Staying focused on marketing content that is in tune with what your customer wants is crucial to success.
Filed under Content marketing, Social Media Strategy
Social reporting takes a step forward in monitoring effectiveness
With new tools for tracking engagement, marketing execs focused on social media marketing strategy will be better able to be assess effectiveness. Tools for analytics are evolving rapidly…stay tuned.
Filed under Social Media Strategy, Uncategorized
Read Brian Solis, if you haven’t already
Solis offers great perspective on why businesses should be increasingly social.
Filed under Uncategorized
Thumbs Together
David Carr, NY Times media journalist, writes with an astute and humorous perspective about society’s not-so-deft handling of people physically being together, yet being apart with the overwhelming invasion of digital devices in our lives. What is the new norm for human interaction given our digital addictions? Is there any hope for digital detox? Thumbs Together
Filed under Uncategorized
Check out Social Media Examiner’s Top Ten Social Media Blogs for 2011
Top 10 Social Media Blogs: The 2011 Winners!
Social media is a big subject. If you’re looking for some reliable places to go for the best tips and social media tactics, look no further!
Our second-annual contest generated more than 300 nominations. Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).
The following are the winners of Social Media Examiner’s Top 10 Social Media Blogs for 2011.
If you’re looking to master all that social media has to offer, these rich blogs need to be at the top of your reading list.
1. Brian Solis: The grand master of social media, Brian is one of the web’s leading social media evangelists and his blog is required reading for businesses.
2. TopRank: This popular blog, the brainchild of Lee Odden, provides exceptional social media advice and should be one of your daily destinations.
3. Convince & Convert: Jay Baer’s Convince & Convert provides outstanding content for businesses seeking to embrace social media. This is the second year Jay has made our list.
4. Six Pixels of Separation: Mitch Joel offers consistent and thought-provoking content delivered with personality.
5. Social Media Explorer: This blog, from Jason Falls, provides excellent perspective on the current state of social media and should be a regular stop for serious social media marketers. This is the second year Jason has made our list.
6. Brand Builder: For businesses looking to dive deep into social media discussion, check out Olivier Blanchard’s rich insights. This is the second year Olivier has made our list.
7. Spin Sucks: Gini Dietrich’s blog takes a look at social media from a PR perspective. Check her site out!
8. Danny Brown: Danny Brown’s blog examines the human side of social media with rich content and insights.
9. The Anti-Social Media: For something completely unique, check out Jay Dolan’s satirical blog on the state of social media.
10. BrandSavant: This unique blog from Tom Webster combines a great intellect with with common sense, giving it an edge.
Congratulations to the winners. Be sure to check out these amazing blogs!
From: Social Media Examiner 1.18.11, By Michael Stelzner
Filed under Uncategorized
Sticky Albert
“Insanity is doing the same thing, over and over again, but expecting different results.” – Albert Einstein
I must admit I stole this quote. Not just from Mr. Einstein, but from a friend’s blog called Souzapalooza, in which she writes with enthusiasm and honesty about everyday life. The quote is so apropos to so many areas of life, including the business world, and more specifically, the marketing world.
Many businesses veer off their intended marketing plan as soon a new department chief or committee is formed with a new set of opinions. I see this over and over again, and in the marketing arena, this leads to very mediocre results. If organizations are stalled because of a change in command, or keep changing course because of a lack of “stick-to-it-ive-ness” to the stated goals, it’s going to hurt their bottom line. If we can learn from Master Einstein’s thinking, we can chart a new course: set objectives, decide on a strategy to reach the agreed upon goals, implement the tactics to get there and of utmost importance…be consistent in our follow through…we just may be able to “expect different results”.
Filed under Uncategorized
brandmark social media 